EverFit was founded on a shared passion for changing how we age. As a team with backgrounds in care, fitness, healthcare, and communications, we saw the same frustrating pattern - support often comes too late.
So we set out to create something better: a practical, evidence-based programme that focuses on movement, nutrition, and cognitive wellbeing.

EverFit is our way of helping people stay strong, mobile, and independent for longer - while also supporting the carers and professionals who walk alongside them. Because we believe ageing well should be possible for everyone.

Ian Willis

Founder and Director

Ian Willis founded EverFit after more than a decade leading a home care company, where he saw the limitations of reactive care. Determined to create a proactive solution, he drew on his experience in strategy, service delivery, and health innovation to design a model that helps older adults stay strong and independent for longer.

Ian is driven by the belief that ageing should be about empowerment, not decline. With EverFit, he aims to lead a movement that shifts care from crisis response to prevention—improving lives while challenging the way society approaches ageing and long-term health.

Georgie Britt

Healthcare Training Consultant

A biomedicine practitioner, educator & trainer, strength and conditioning coach, and sports massage therapist specialising in injury rehabilitation, Georgie has dedicated her career to helping individuals of all ages move better and live more independently.

With extensive experience supporting older adults to lead vibrant, empowered, and fulfilling lives, she is passionate about equipping carers with practical, evidence-based training that enhances lives through improved mobility, strength, and resilience.

At EverFit, Georgie is instrumental in shaping the physical training approach, designing and overseeing the programmes, ensuring they are rooted in clinical insight and real-world application.

Lisa Bunclark

Director of Operations

Lisa brings a background in operations and small business scale up, along with a personal passion for fitness and wellbeing. Her own fitness journey inspired a commitment to helping others build and maintain independence as they age. At EverFit, she oversees day-to-day operations with ambition to deliver impact at scale through practical systems that make meaningful change possible.

Lydia Shibley

Customer Training and Support Manager

Lydia is EverFit’s Customer Training and Support Manager, ensuring our certified carers deliver safe, empowering support to older adults. She leads practitioner onboarding, quality assurance, and community connection - bridging the gap between training and real-world impact. Passionate about proactive care, Lydia helps practitioners grow while keeping client outcomes at the heart of EverFit’s mission.

Sarah Caulfield-Ware

Marketing Manager

With over 15 years’ experience in marketing and creative strategy, Sarah is passionate about building brands that make a difference. She leads EverFit’s communications, crafting stories and campaigns that connect emotionally and inspire action. Sarah is driven by the opportunity to challenge outdated perceptions of ageing and show what’s possible when prevention becomes the norm in later-life care.

Melanie Da Cunha

Marketing Executive

As a marketing executive at Abney & Baker, she specialises in building trust and credibility in health services through clear, strategic communication and partnerships. Motivated by a commitment to preventative care, Mel is focused on helping older adults stay healthier for longer. She values EverFit’s evidence-based approach and is driven to make its benefits accessible across the UK care landscape.