Meet The EverFit Team
EverFit was founded on a shared passion for changing how we age. Brought together by a mutual commitment to improving later-life health, the founding team combined experience across care, fitness, healthcare, and communications. They recognised a gap in the system—where support often begins too late—and set out to create a preventative solution that empowers people to stay strong, mobile, and independent for longer. United by this vision, they developed a practical, evidence-based programme focused on movement, nutrition, and cognitive wellbeing. EverFit was built to support not just older adults, but also carers and care providers—enabling better outcomes for all.
Ian Willis
Founder and Director
Ian Willis founded EverFit after more than a decade leading a home care company, where he saw the limitations of reactive care. Determined to create a proactive solution, he drew on his experience in strategy, service delivery, and health innovation to design a model that helps older adults stay strong and independent for longer.
Ian is driven by the belief that ageing should be about empowerment, not decline. With EverFit, he aims to lead a movement that shifts care from crisis response to prevention—improving lives while challenging the way society approaches ageing and long-term health.
Georgie Britt
Healthcare Training Consultant
A biomedicine practitioner, educator & trainer, strength and conditioning coach, and sports massage therapist specialising in injury rehabilitation, Georgie has dedicated her career to helping individuals of all ages move better and live more independently.
With extensive experience supporting older adults to lead vibrant, empowered, and fulfilling lives, she is passionate about equipping carers with practical, evidence-based training that enhances lives through improved mobility, strength, and resilience.
At EverFit, Georgie is instrumental in shaping the physical training approach, designing and overseeing the programmes, ensuring they are rooted in clinical insight and real-world application.
Lisa Bunclark
Director of Operations
Lisa brings a background in operations and small business scale up, along with a personal passion for fitness and wellbeing. Her own fitness journey inspired a commitment to helping others build and maintain independence as they age. At EverFit, she oversees day-to-day operations with ambition to deliver impact at scale through practical systems that make meaningful change possible.
Sarah Caulfield-Ware
Marketing Manager
With over 15 years’ experience in marketing and creative strategy, Sarah is passionate about building brands that make a difference. She leads EverFit’s communications, crafting stories and campaigns that connect emotionally and inspire action. Sarah is driven by the opportunity to challenge outdated perceptions of ageing and show what’s possible when prevention becomes the norm in later-life care.
Melanie Da Cunha
Marketing Executive
As a marketing executive at Abney & Baker, she specialises in building trust and credibility in health services through clear, strategic communication and partnerships. Motivated by a commitment to preventative care, Mel is focused on helping older adults stay healthier for longer. She values EverFit’s evidence-based approach and is driven to make its benefits accessible across the UK care landscape.
